I redesigned T-Mobile’s plan shopping flow end-to-end to support more plans while making it easier for customers to pick the perfect plan for their needs. It crushed performance expectations.

I designed Confetti’s matching platform end-to-end, from homepage to completed sale, pivoting the strategy from a vulnerable open marketplace to a trusted, dating-style matching experience.

Leading the design of Oden, data acquisition and analytics platform for manufacturers, growing it from a single product to a suite of advanced tools for monitoring, analysis, classification, and AI process optimization.

I worked with a team at Blink UX to research and Designing payment concepts for Amazon Pay in to explore a strategic shift in direction away from payment processor and toward experience enabler. Voice, kiosk, 10-foot, mobile, in-car, touchless.