I’m Ben Gifford.

I turn complex product problems into clear, shippable experiences.

15 years of defining product direction at the ambiguous end — new markets, messy multi-sided platforms, and e-commerce at scale. I work best when the space is unclear and the stakes are high: synthesizing research, mapping opportunity, and driving from insight to something you can put in front of users.

I live on Bainbridge Island.

Open to full-time Lead and Principal roles.

Get in touch

Current projects:

Bootstrapped startup to solve the “needle in a haystack” problem of business marketplaces.

Providing strategic product + design support for early-stage teams or established teams who want to innovate.

Is that you? Let’s talk.

Past projects

Built platform for accounting firm owners to value, market, and list their firms.
Confetti

Shipped e-Commerce optimizations worth $200M+
T-mobile

Developed fleet update monitoring tech
Balena