Creating classmates’ first mobile experience
I designed classmates.com’s first mobile experience.
Within 6 months, over 33% of the sites’s traffic was from mobile devices.
Customer Objective: I want to keep on top of my classmates activity wherever I am—I don’t want to have to wait until I’m home to check a notification!
Business Objective: bite-sized engagement throughout the day, leading to near-realtime interaction, higher total engagement and subscription rates.
